{"id":4394,"date":"2017-11-20T17:55:44","date_gmt":"2017-11-20T16:55:44","guid":{"rendered":"https:\/\/www.websupport.hu\/blog\/?p=4394"},"modified":"2025-03-11T21:01:47","modified_gmt":"2025-03-11T20:01:47","slug":"black-friday-ahol-karacsonyi-bevasarlas-kezdodik","status":"publish","type":"post","link":"https:\/\/www.websupport.hu\/blog\/2017\/11\/black-friday-ahol-karacsonyi-bevasarlas-kezdodik\/","title":{"rendered":"Black Friday, ahol a kar\u00e1csonyi bev\u00e1s\u00e1rl\u00e1s kezd\u0151dik"},"content":{"rendered":"

Bizony\u00e1ra m\u00e1r ti is hallottatok a black friday akci\u00f3kr\u00f3l. Ekkor szoktak sokan bev\u00e1s\u00e1rolni kar\u00e1csonyra \u00e9s megvenni az aj\u00e1nd\u00e9kok mellett egy csom\u00f3 olyan t\u00e1rgyat vagy szolg\u00e1ltat\u00e1st is, amire igaz\u00e1b\u00f3l nincs is sz\u00fcks\u00e9g\u00fck, viszont 20-30%-al olcs\u00f3bb \u00e1rnak nem tudtak ellen\u00e1llni. Lehet kritiz\u00e1lni a fogyaszt\u00f3i t\u00e1rsadalom k\u00f6lt\u00e9si szok\u00e1sait vagy keresked\u0151k\u00e9nt felk\u00e9sz\u00fclni arra, hogy hogyan tudn\u00e1l te is a legt\u00f6bbet ebb\u0151l profit\u00e1lni. <\/span><\/p>\n

\u00d6sszegy\u0171jt\u00fctt\u00fcnk n\u00e9h\u00e1ny olyan technik\u00e1t, ami seg\u00edthet ebben.<\/span><\/p>\n

1. Adatb\u00e1ny\u00e1szatra fel!<\/span><\/h2>\n

\u00c9rdemes megn\u00e9zni, hogy az el\u0151z\u0151 \u00e9vben, mekkora volt a forgalom \u00e9s mely csatorn\u00e1kb\u00f3l j\u00f6tt a legt\u00f6bb l\u00e1togat\u00f3, de ami m\u00e9g fontosabb a legt\u00f6bb v\u00e1s\u00e1rl\u00f3. A m\u00e9r\u00e9sekben t\u00f6bbek k\u00f6z\u00f6tt az ingyenesen el\u00e9rhet\u0151 Google Analytics<\/a> is seg\u00edthet:<\/span><\/p>\n

2. Hashtag-ek<\/h2>\n

Ebben az id\u0151szakban nagyon megugrik a keres\u00e9s a k\u00f6vetkez\u0151 hashtag-ekre: <\/span><\/p>\n

#blackfriday<\/span><\/p>\n

#nov24<\/span><\/p>\n

#blackfriday2017<\/span><\/p>\n

Haszn\u00e1lj\u00e1tok \u0151ket a plusz ingyenes megjelen\u00e9sekhez.<\/span><\/p>\n

 <\/p>\n

3. Email \u00e9s social media<\/span><\/h2>\n

Email<\/span><\/h3>\n

Az emailek azok, amiket a felhaszn\u00e1l\u00f3 legt\u00f6bbsz\u00f6r \u201cut\u00e1l\u201d a marketinges, webshop tulajdonos pedig \u201cim\u00e1d\u201d. Ennek az az oka, hogy nagyon sz\u00e9p konverzi\u00f3kat produk\u00e1lhat, relative ingyen. Term\u00e9szetesen ebbe nincsen belesz\u00e1molva a munkad\u00edj \u00e9s az email-es program k\u00f6lts\u00e9ge. <\/span><\/p>\n

Social media<\/span><\/h3>\n

Ragadj meg minden csatorn\u00e1t \u00e9s kommunik\u00e1ld a k\u00f6vet\u0151id fel\u00e9, hogy milyen engedm\u00e9nyek v\u00e1rhat\u00f3ak. A m\u00e1r megl\u00e9v\u0151 k\u00f6z\u00f6ns\u00e9ged mellett, pr\u00f3b\u00e1ld ki a fizetett hirdet\u00e9seket is, amivel egy sz\u00e9lesebb k\u00f6z\u00f6ns\u00e9gnek tudod k\u00edn\u00e1lni az aj\u00e1nlataidat. Miel\u0151tt b\u00e1rmilyen hirdet\u00e9sbe vagy poszt sorozatva belekezdesz, k\u00e9sz\u00edts tervet. A terv tartalmazza, hogy melyik lesz a az a term\u00e9k, ami az idei black friday akci\u00f3dban kiemelt szerepet kap. Mennyi p\u00e9nzt szeretn\u00e9l fizetett hirdet\u00e9sekre k\u00f6lteni \u00e9s a befektetett id\u0151t\u0151l, p\u00e9nzt\u0151l mennyi bev\u00e9telt v\u00e1rsz el (ROI). A kamp\u00e1ny eredm\u00e9nyess\u00e9g\u00e9t csak \u00fagy tudod igaz\u00e1n m\u00e9rni, ha az elindul\u00e1s el\u0151tt fel\u00e1ll\u00edtott\u00e1l n\u00e9h\u00e1ny c\u00e9lt.<\/span><\/p>\n

4. Sales technik\u00e1k a strat\u00e9giai tervez\u00e9shez<\/h2>\n

A k\u00f6vetkez\u0151 social media vagy email marketing \u00f6tletekkel biztosan felkelted az \u00e9rdekl\u0151d\u00e9st \u00e9s a v\u00e1s\u00e1rl\u00e1s kedvet:<\/span><\/p>\n

-Akci\u00f3: 20-30%<\/span><\/h3>\n

A le\u00e1raz\u00e1s m\u00e9rt\u00e9ke term\u00e9szetesen f\u00fcgg att\u00f3l, hogy mennyi az eredeti \u00e1r \u00e9s mennyi rajta a profit, arra viszont figyeljetek mindenk\u00e9ppen oda, hogy legyen annyi, ami legal\u00e1bb meg\u00fcti a v\u00e1s\u00e1rl\u00f3 ingerk\u00fcsz\u00f6b\u00e9t. <\/span><\/p>\n

-egyet fizet kett\u0151t kap:<\/span><\/h3>\n

A sz\u00e1zal\u00e9kos le\u00e9rt\u00e9kel\u00e9sek mellett a m\u00e1sodikat vidd ingyen sales-es technika is j\u00f3l szokott m\u0171k\u00f6dni<\/span><\/p>\n

– J\u00e1t\u00e9k: term\u00e9k kisorsol\u00e1sa<\/span><\/h3>\n

\u201cPl: kommentben \u00edrd meg a kedvenc term\u00e9kedet \u00e9s tag-eld be, hogy kinek sz\u00e1nn\u00e1d!\u201d<\/span><\/p>\n

K\u00e9s\u0151bb pedig ak\u00e1r egy facebook\/instagram live keret\u00e9ben h\u00fazd ki a szerencs\u00e9s nyertest. Azon k\u00edv\u00fcl, hogy ezek n\u00f6velik a brand-ed h\u00edrnev\u00e9t arra is j\u00f3, hogy remarketing kamp\u00e1nyokat tudsz ind\u00edtani az oldaladdal interakt\u00e1l\u00f3kat c\u00e9lozva. A remarketing pedig majdnem mindig olcs\u00f3bb.<\/span><\/p>\n

-limit\u00e1lt ideig el\u00e9rhet\u0151 aj\u00e1nlat: <\/span><\/h3>\n

L\u00e9tre hozhatsz speci\u00e1lis aj\u00e1nlatokat, ami csak 1 napig vagy ak\u00e1r 1 \u00f3r\u00e1ig \u00e9rv\u00e9nyes. <\/span><\/p>\n

Ti szoktatok black friday alkalm\u00e1b\u00f3l kamp\u00e1nyokat ind\u00edtani? \u00cdrj\u00e1tok meg kommentben a tapasztalataitokat.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Bizony\u00e1ra m\u00e1r ti is hallottatok a black friday akci\u00f3kr\u00f3l. Ekkor szoktak sokan bev\u00e1s\u00e1rolni kar\u00e1csonyra \u00e9s megvenni az aj\u00e1nd\u00e9kok mellett egy csom\u00f3 olyan t\u00e1rgyat vagy szolg\u00e1ltat\u00e1st is, amire igaz\u00e1b\u00f3l nincs is sz\u00fcks\u00e9g\u00fck, viszont 20-30%-al olcs\u00f3bb \u00e1rnak nem tudtak ellen\u00e1llni. Lehet kritiz\u00e1lni a fogyaszt\u00f3i t\u00e1rsadalom k\u00f6lt\u00e9si szok\u00e1sait vagy keresked\u0151k\u00e9nt felk\u00e9sz\u00fclni arra, hogy hogyan tudn\u00e1l te is a […]<\/p>\n","protected":false},"author":71,"featured_media":4395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[913,914,915],"class_list":["post-4394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tippek","tag-black-friday","tag-blackfriday","tag-online-marketing-tippek"],"yoast_head":"\nBlack Friday, ahol a kar\u00e1csonyi bev\u00e1s\u00e1rl\u00e1s kezd\u0151dik - Websupport.hu Blog<\/title>\n<meta name=\"description\" content=\"Bizony\u00e1ra m\u00e1r ti is hallottatok a black friday akci\u00f3kr\u00f3l. 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