{"id":4402,"date":"2017-12-11T10:02:21","date_gmt":"2017-12-11T09:02:21","guid":{"rendered":"https:\/\/www.websupport.hu\/blog\/?p=4402"},"modified":"2025-03-11T21:01:48","modified_gmt":"2025-03-11T20:01:48","slug":"7-tipp-seo-barat-tartalomstrategiaert","status":"publish","type":"post","link":"https:\/\/www.websupport.hu\/blog\/2017\/12\/7-tipp-seo-barat-tartalomstrategiaert\/","title":{"rendered":"7 tipp a SEO bar\u00e1t tartalomstrat\u00e9gi\u00e1\u00e9rt"},"content":{"rendered":"<p><b>M\u00e9g nem ismered a c\u00e9lcsoportod kedvenc k\u00e1v\u00e9j\u00e1t? Nem tal\u00e1ltad meg a j\u00f3l k\u00f6r\u00fclhat\u00e1rolt, \u00e9rdekfesz\u00edt\u0151 t\u00e9m\u00e1kat, amelyekr\u0151l \u00edrni szeretn\u00e9l nekik? Hi\u00e1nyzik a j\u00f3 tartalomstrat\u00e9gia \u00e9s azt SEO tudod, hogyan fogj hozz\u00e1?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ha t\u00faljutott\u00e1l a sz\u00f3viccen \u00e9s m\u00e9g mindig van er\u0151d 7 tipphez, a k\u00f6vetkez\u0151 tan\u00e1csokat fogalmazd meg saj\u00e1t esetp\u00e9ld\u00e1dnak megfelel\u0151en, hogy az \u00e1ltal\u00e1nos \u00f6k\u00f6lszab\u00e1lyokb\u00f3l prec\u00edz check-listet k\u00e9sz\u00edthess magadnak!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tartalomstrat\u00e9gia 1&#215;1<\/span><\/h2>\n<p><b>Tudod, hogy mi a k\u00fcl\u00f6nbs\u00e9g a strat\u00e9giai, a taktikai \u00e9s az operat\u00edv terv k\u00f6z\u00f6tt?<\/b><span style=\"font-weight: 400;\"> A strat\u00e9gia v\u00edzi\u00f3val, misszi\u00f3val, alaposan \u00e1tgondolt t\u00e1vlati c\u00e9lokkal rendelkez\u0151, hossz\u00fat\u00e1v\u00fa terv. A taktika mindezt sz\u00e1mszer\u0171s\u00edthet\u0151 c\u00e9lokra bontja, m\u00edg az operat\u00edv terv az eg\u00e9szen konkr\u00e9t, megval\u00f3s\u00edt\u00e1shoz sz\u00fcks\u00e9ges l\u00e9p\u00e9seket foglalja mag\u00e1ba. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahhoz, hogy megfelel\u0151 min\u0151s\u00e9g\u0171 tartalmat \u00e1ll\u00edts el\u0151, els\u0151sorban sz\u00fcks\u00e9ged van egy <\/span><b>er\u0151s tartalomstrat\u00e9gi\u00e1ra<\/b><span style=\"font-weight: 400;\">, melynek a gyakorlatias, sz\u00f6veg\u00edr\u00e1si SEO l\u00e9p\u00e9sek &#8211; a k\u00f6vetkez\u0151 bejegyz\u00e9s\u00fcnkben r\u00e9szletesen \u00edrunk r\u00f3la &#8211; egy nagyon fontos szelet\u00e9t k\u00e9pezik. Mi kell teh\u00e1t els\u0151 k\u00f6rben ahhoz, hogy a tartalomstrat\u00e9gi\u00e1d &#8211; legyen az \u00edrott \/ vizu\u00e1lis \/ audiovizu\u00e1lis &#8211; er\u0151s l\u00e1bakon \u00e1lljon?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Defini\u00e1ld pontosan \u00e9s rangsorold a c\u00e9ljaidat!<\/b><span style=\"font-weight: 400;\"> Mit szeretn\u00e9l el\u00e9rni? T\u00f6bb k\u00f6vet\u0151t a Facebookon? Akt\u00edv kommentel\u0151ket, esetleg \u00faj v\u00e1s\u00e1rl\u00f3kat szerezni a webshopodra? Milyen sorrendben? Gondold \u00e1t alaposan!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ismerd \u00e9s \u00e9rtsd a c\u00e9lk\u00f6z\u00f6ns\u00e9gedet, amennyire csak m\u00f3dodban \u00e1ll!<\/b><span style=\"font-weight: 400;\"> Haszn\u00e1ld a fant\u00e1zi\u00e1d, s\u0151t, ha teheted, <\/span><b>besz\u00e9lgess vel\u00fck, k\u00e9rdezz t\u0151l\u00fck<\/b><span style=\"font-weight: 400;\"> (\u201c<\/span><i><span style=\"font-weight: 400;\">Nektek mi a legut\u00f3bbi\/leggyakoribb probl\u00e9m\u00e1d a\u2026?\u201d<\/span><\/i><span style=\"font-weight: 400;\">) K\u00e9pzeld magadat a hely\u00fckbe, tal\u00e1ld ki, <\/span><b>milyen csatorn\u00e1kat<\/b><span style=\"font-weight: 400;\"> (p\u00e9ld\u00e1ul Facebook, Instagram) haszn\u00e1lnak legink\u00e1bb; hogyan (nem) szeretn\u00e9k, <\/span><b>hogy sz\u00f3lj hozz\u00e1juk<\/b><span style=\"font-weight: 400;\"> (milyen hangv\u00e9telben, sz\u00f6veges, k\u00e9pes vagy vide\u00f3s anyagokkal). M\u00e9g az \u00e1ltal\u00e1nos <\/span><b>napirendj\u00fcket <\/b><span style=\"font-weight: 400;\">is v\u00e1zold fel, hiszen nem sz\u00e1m\u00edt, hogy j\u00f3 \u00e9rz\u00e9kkel kommunik\u00e1ln\u00e1l vel\u00fck, ha \u00e9ppen akkor el\u00e9rhetetlenek.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u00cdrd \u00f6ssze, hogy pontosan milyen k\u00e9rd\u00e9sek j\u00e1rnak a fej\u00fckben<\/b><span style=\"font-weight: 400;\">, milyen t\u00e9m\u00e1k ir\u00e1nt \u00e9rdekl\u0151dnek, \u00e9s k\u00fcl\u00f6nb\u00f6z\u0151 tartalmaidban azokat boncolgasd! Ne fogalmazz meg \u00e1ltal\u00e1noss\u00e1gokat, mert olyan id\u0151deficitet okozol nekik, amellyel egy \u00e9letre elvesz\u00edtheted \u0151ket. <\/span><b>Mindig ragadd meg a konkr\u00e9tumokat! <\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Legy\u00e9l eredeti, a tartalmad pedig feszes!<\/b><span style=\"font-weight: 400;\"> Ne rizs\u00e1zz! Hozz esetp\u00e9ld\u00e1kat: a <\/span><b>storytelling <\/b><span style=\"font-weight: 400;\">f\u00e9nykor\u00e1t \u00e9li, tanulj meg j\u00f3l mes\u00e9lni, maradj hiteles! M\u00e9g ha nem is \u00e9rzed, a ferd\u00edt\u00e9sek neon rekl\u00e1mk\u00e9nt vil\u00e1g\u00edtanak minden tartalomt\u00edpusb\u00f3l. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ne feledd a call-to-actiont!<\/b><span style=\"font-weight: 400;\"> Sz\u00f3l\u00edtsd \u0151ket egy\u00e9rtelm\u0171 cselekv\u00e9sre \u00e9s ezt a folyamatot mindig egyszer\u0171s\u00edtsd le, amennyire csak lehet: linkelj, ir\u00e1ny\u00edtsd \u0151ket oda, ahol a legjobb nekik &#8211; \u00e9s \u00edgy neked is. <\/span><b>Vond be \u0151ket a kommunik\u00e1ci\u00f3ba<\/b><span style=\"font-weight: 400;\">, hiszen a j\u00f3\u00edz\u0171 szem\u00e9lyes besz\u00e9lget\u00e9sek sor\u00e1n sem monol\u00f3gokat sorolunk, hanem reflekt\u00e1lunk egym\u00e1sra! <\/span><b>A tartalmad v\u00e1laszolja meg a k\u00e9rd\u00e9seiket, de \u00f6szt\u00f6n\u00f6zze \u0151ket \u00fajak megfogalmaz\u00e1s\u00e1ra is!<\/b><span style=\"font-weight: 400;\"> Ha feldobj\u00e1k a labd\u00e1t, te leszel az, aki le\u00fctheti a konkurens helyett.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mivel strat\u00e9gi\u00e1r\u00f3l van sz\u00f3, mindig gondolkodj el\u0151re! <\/span><b>Tervezz tartalomnapt\u00e1rat<\/b><span style=\"font-weight: 400;\"> (egy Excel t\u00e1bl\u00e1zat is megfelel\u0151), amelyben r\u00f6gz\u00edted <\/span><b>legal\u00e1bb egy h\u00f3napra el\u0151re<\/b><span style=\"font-weight: 400;\"> a pontos d\u00e1tumok szerint beosztott tartalmakat! Ne cs\u00fassz el a hat\u00e1rid\u0151kkel, a k\u00f6vetkezetess\u00e9g nagyon fontos! Ink\u00e1bb publik\u00e1lj ritk\u00e1bban, de legy\u00e9l mindig kisz\u00e1m\u00edthat\u00f3! A tartalmad persze lehet meglep\u0151(en j\u00f3)!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>M\u00e9rd a hat\u00e9konys\u00e1godat<\/b><span style=\"font-weight: 400;\">: a visszajelz\u00e9sek sz\u00e1m\u00e1t (legyen az like vagy komment), az oldalad l\u00e1togatotts\u00e1g\u00e1t, mindent, amire a c\u00e9lk\u00f6z\u00f6ns\u00e9ged r\u00e1mozdult. Ez sz\u00e1modra is nagy jelent\u0151s\u00e9ggel b\u00edr! <\/span><b>K\u00e9sz\u00edts riportot magadnak<\/b><span style=\"font-weight: 400;\">, hogy k\u00f6vethesd a fejl\u0151d\u00e9sedet \u00e9s ne vigyenek t\u00e9v\u00fatra a szem\u00e9lyes benyom\u00e1said (\u201c<\/span><i><span style=\"font-weight: 400;\">nekem tetszett, \u00edgy biztosan nekik is bej\u00f6tt<\/span><\/i><span style=\"font-weight: 400;\">\u201d).<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u201cJ\u00f3, j\u00f3, ezt \u00e9rtem. De mi k\u00f6ze ennek a SEO-hoz?\u201d <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nagyon is sok! Abban a m\u00e9dia zajban, amely k\u00f6r\u00fclvesz minket, a <\/span><b>legfontosabb, hogy egyedi, eredeti tartalmat k\u00e9sz\u00edts<\/b><span style=\"font-weight: 400;\">. Nem el\u00e9g optim\u00e1lisnak v\u00e9lt keres\u0151sz\u00f3 \u00e1radattal meger\u0151szakolni a sz\u00f6veget, mert nem fog c\u00e9lba \u00e9rni. Az elhib\u00e1zott megk\u00f6zel\u00edt\u00e9ssel k\u00e9sz\u00fclt \u00edr\u00e1sokra ugyan\u00fagy jellemz\u0151 a <\/span><b>banner vaks\u00e1g <\/b><span style=\"font-weight: 400;\">jelens\u00e9ge, mint magukra a bannerekre. A rossz min\u0151s\u00e9g\u0171 tartalmak nagyon sokat \u00e1rthatnak az oldalad SEO-j\u00e1nak \u00e9s a hiteless\u00e9gednek is. Ha szeretn\u00e9d r\u00e9szletesebben bele\u00e1sni magad a keres\u0151optimaliz\u00e1l\u00e1sba, k\u00f6vess minket, mert hamarosan on-site, azaz <\/span><b>konkr\u00e9t sz\u00f6veg\u00edr\u00e1si SEO tippekkel j\u00f6v\u00fcnk<\/b><span style=\"font-weight: 400;\">. Addigra meglesz a tartalomstrat\u00e9gi\u00e1d?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e9g nem ismered a c\u00e9lcsoportod kedvenc k\u00e1v\u00e9j\u00e1t? Nem tal\u00e1ltad meg a j\u00f3l k\u00f6r\u00fclhat\u00e1rolt, \u00e9rdekfesz\u00edt\u0151 t\u00e9m\u00e1kat, amelyekr\u0151l \u00edrni szeretn\u00e9l nekik? Hi\u00e1nyzik a j\u00f3 tartalomstrat\u00e9gia \u00e9s azt SEO tudod, hogyan fogj hozz\u00e1? Ha t\u00faljutott\u00e1l a sz\u00f3viccen \u00e9s m\u00e9g mindig van er\u0151d 7 tipphez, a k\u00f6vetkez\u0151 tan\u00e1csokat fogalmazd meg saj\u00e1t esetp\u00e9ld\u00e1dnak megfelel\u0151en, hogy az \u00e1ltal\u00e1nos \u00f6k\u00f6lszab\u00e1lyokb\u00f3l prec\u00edz check-listet [&hellip;]<\/p>\n","protected":false},"author":71,"featured_media":4403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[24,916],"class_list":["post-4402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tippek","tag-seo","tag-tartalom-strategia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 tipp a SEO bar\u00e1t tartalomstrat\u00e9gi\u00e1\u00e9rt - Websupport.hu Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.hu\/blog\/2017\/12\/7-tipp-seo-barat-tartalomstrategiaert\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 tipp a SEO bar\u00e1t tartalomstrat\u00e9gi\u00e1\u00e9rt - Websupport.hu Blog\" \/>\n<meta property=\"og:description\" content=\"M\u00e9g nem ismered a c\u00e9lcsoportod kedvenc k\u00e1v\u00e9j\u00e1t? Nem tal\u00e1ltad meg a j\u00f3l k\u00f6r\u00fclhat\u00e1rolt, \u00e9rdekfesz\u00edt\u0151 t\u00e9m\u00e1kat, amelyekr\u0151l \u00edrni szeretn\u00e9l nekik? Hi\u00e1nyzik a j\u00f3 tartalomstrat\u00e9gia \u00e9s azt SEO tudod, hogyan fogj hozz\u00e1? 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