{"id":5445,"date":"2019-04-10T10:43:15","date_gmt":"2019-04-10T09:43:15","guid":{"rendered":"https:\/\/www.websupport.hu\/blog\/?p=5445"},"modified":"2025-03-11T21:02:04","modified_gmt":"2025-03-11T20:02:04","slug":"mit-varnak-a-markak-az-influencerektol","status":"publish","type":"post","link":"https:\/\/www.websupport.hu\/blog\/2019\/04\/mit-varnak-a-markak-az-influencerektol\/","title":{"rendered":"Mit v\u00e1rnak a m\u00e1rk\u00e1k az influencerekt\u0151l?"},"content":{"rendered":"\n

Az Influencer marketing egy milli\u00e1rd doll\u00e1ros \u00fczlet. A 2019-es el\u0151rejelz\u00e9sek szerint k\u00fcl\u00f6nb\u00f6z\u0151 brandek 2,38 milli\u00e1rd doll\u00e1rt fognak k\u00f6lteni influencerekre. Egyes magyar bloggerek, a youtuberek \u00e9s az instagrammosok is sok p\u00e9nzt kereshetnek a k\u00f6z\u00f6ss\u00e9gi h\u00e1l\u00f3kon. Mit keresnek a m\u00e1rk\u00e1k, amikor kiv\u00e1lasztj\u00e1k az influencereket kamp\u00e1nyaikhoz, \u00e9s mit v\u00e1rnak t\u0151l\u00fck?<\/p>\n\n\n\n

\u00c9rt\u00e9kek \u00e9s teljes\u00edtm\u00e9ny<\/h2>\n\n\n\n

A brand marketingesei az influencereik k\u00f6z\u00fcl kiv\u00e1lasztj\u00e1k ki a brand nagyk\u00f6veteit. Az offline kamp\u00e1nyokhoz hasonl\u00f3an, itt is szorosan figyelemmel kis\u00e9rik a teljes\u00edtm\u00e9ny\u00fcket, n\u00e9zetts\u00e9get, \u00e9rt\u00e9keiket \u00e9s aktivit\u00e1saikat. Tov\u00e1bb\u00e1 ellen\u0151rzik, hogy volt-e b\u00e1rmif\u00e9le botr\u00e1ny r\u00e9szese, voltak-e \u00f6sszeegyeztethetetlen nyilatkozatai m\u00e1s embercsoportokkal szemben, vagy, hogy \u00e1ltal\u00e1ban mennyire illeszkedik az influencer a m\u00e1rk\u00e1hoz. Nem \u00e9rdeke a brandnek olyan influencerekkel egy\u00fcttm\u0171k\u00f6dni akik kor\u00e1bban versenyt\u00e1rs term\u00e9keit mutatt\u00e1k be, vagy akik mindennel foglalkoznak szal\u00e1mit\u00f3l a vad\u00e1szrep\u00fcl\u0151ig.<\/p>\n\n\n\n

Az influencerekt\u0151l is eredm\u00e9nyt v\u00e1rnak<\/h2>\n\n\n\n

A m\u00e1rk\u00e1k figyelembe veszik az influencer k\u00f6z\u00f6ns\u00e9g\u00e9t \u00e9s azok demogr\u00e1fiai \u00f6sszet\u00e9tel\u00e9t. Ha egy brandet els\u0151sorban Magyarorsz\u00e1gon szeretn\u00e9k n\u00e9pszer\u0171s\u00edteni, \u00e9rtelemszer\u0171en nem fogja \u00e9rdekelni egy olyan influencer akinek a magyarorsz\u00e1gi n\u00e9z\u0151k\u00f6z\u00f6ns\u00e9ge 20%. Az adatok hiteless\u00e9g\u00e9t ellen\u0151rzik, ma m\u00e1r rengeteg eszk\u00f6z l\u00e9tezik a v\u00e1s\u00e1rolt k\u00f6vet\u0151ket felsorakoztat\u00f3 etik\u00e1tlan influencerek kisz\u0171r\u00e9s\u00e9re.<\/p>\n\n\n\n

A tartalom n\u00e9lk\u00fcli tartalom<\/h2>\n\n\n\n

Nagyon fontos a tartalom megfelel\u0151 f\u00f3kusz\u00e1l\u00e1sa. Ak\u00e1r mikroblogok vagy nanoblogok is m\u0171k\u00f6dhetnek egy\u00fctt nagy brandekkel. Term\u00e9szetesen fontos a megfelel\u0151 tervez\u00e9s is, min\u0151s\u00e9gi megjelen\u00e9ssel \u00e9s az egyedi st\u00edlussal egy\u00fctt. A m\u00e1rk\u00e1nak meg kell l\u00e1tnia a megfelel\u0151 „illeszked\u00e9st”, vagyis azt az influencert aki sz\u00e1m\u00e1ra vonz\u00f3 tartalmat hoz l\u00e9tre, vonzza a n\u00e9z\u0151ket \u00e9s a megk\u00fcld\u00f6tt ismertet\u0151 szerint bemutatja a m\u00e1rk\u00e1t.<\/p>\n\n\n\n

Egy szelfi a t\u00fck\u00f6rben nem el\u00e9g<\/h2>\n\n\n\n

Sok influencer m\u00e9g mindig \u00fagy v\u00e9li, el\u00e9g egy k\u00e9p a term\u00e9kkel \u00e9s k\u00e9sz. De a m\u00e1rk\u00e1k ma autentikuss\u00e1got \u00e9s egyedis\u00e9get v\u00e1rnak. Nem csak a kapcolati h\u00e1l\u00f3\u00e9rt fizetnek, hanem a brand k\u00f6r\u00e9 \u00e9p\u00edtett tartalom\u00e9rt is. Vicces, egyedi \u00e9s kreat\u00edv term\u00e9k megjelen\u00edt\u00e9s fontos a k\u00f6vet\u0151k sz\u00e1m\u00e1ra.<\/p>\n\n\n\n

Profizmust v\u00e1rnak az influencerekt\u0151l<\/h2>\n\n\n\n

Az influencerek a modern kor celebjei \u00e9s t\u00f6bben \u00fagy is viselkednek. Ahogy vannak j\u00f3 \u00e9s rossz \u00fcgyfelek, \u00fagy vannak j\u00f3 \u00e9s rossz influencerek is. Hat\u00e1rid\u0151k betart\u00e1sa \u00e9s a felhaszn\u00e1l\u00e1si felt\u00e9teleknek val\u00f3 megfelel\u00e9s ma m\u00e1r alapvet\u0151 elv\u00e1r\u00e1s. Egy amerikai PR c\u00e9g nemr\u00e9g beperelte a n\u00e9pszer\u0171 influencert, Luka Sabbat<\/a>-ot, mert nem teljes\u00edtette a szerzd\u0151d\u00e9sben foglaltakat (3 instastory + 1 post helyett 1 instastory + 1 post lett bel\u0151le). <\/p>\n\n\n\n

Mit tehetsz ha egy kisebb influencer vagy \u00e9s egy nagy brandet szeretn\u00e9l k\u00e9pviselni?<\/p>\n\n\n\n

  1. L\u00e9gy kezdem\u00e9nyez\u0151 \u00e9s k\u00e9sz\u00edts egy tervet arra vonatkoz\u00f3an, hogy hogyan tudn\u00e1d a brandet a tartalmadba beilleszteni. Ak\u00e1r k\u00e9sz\u00edthetsz p\u00e1r tartalmi postot is el\u0151re. Ne feledd, a nagy brandek marketingesei ismerik egym\u00e1st, aj\u00e1nlj\u00e1k egy\u00e1snak a j\u00f3 influencereket.<\/li>
  2. Pr\u00f3b\u00e1ld meg kider\u00edteni, hogy melyik manager vagy \u00fcgyn\u00f6ks\u00e9g dolgozik influencerekkel a kiszemelt brand eset\u00e9ben. Ha csak az info-ra vagy pr email c\u00edmre k\u00fcld\u00f6d az anyagodat, az val\u00f3sz\u00edn\u0171leg el fog veszni. <\/li>
  3. Keresd meg egyik \u00fcgyfel\u00fcnket, a Star Network<\/a>-\u00f6t. \u0150k az orsz\u00e1g vezet\u0151 influencer marketing c\u00e9ge, biztosan tudnak neked majd seg\u00edteni.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

    Az Influencer marketing egy milli\u00e1rd doll\u00e1ros \u00fczlet. A 2019-es el\u0151rejelz\u00e9sek szerint k\u00fcl\u00f6nb\u00f6z\u0151 brandek 2,38 milli\u00e1rd doll\u00e1rt fognak k\u00f6lteni influencerekre. Egyes magyar bloggerek, a youtuberek \u00e9s az instagrammosok is sok p\u00e9nzt kereshetnek a k\u00f6z\u00f6ss\u00e9gi h\u00e1l\u00f3kon. Mit keresnek a m\u00e1rk\u00e1k, amikor kiv\u00e1lasztj\u00e1k az influencereket kamp\u00e1nyaikhoz, \u00e9s mit v\u00e1rnak t\u0151l\u00fck? \u00c9rt\u00e9kek \u00e9s teljes\u00edtm\u00e9ny A brand marketingesei az influencereik […]<\/p>\n","protected":false},"author":69,"featured_media":5502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[1212,387,795,394],"class_list":["post-5445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tippek","tag-influencer","tag-kozosseg","tag-kozossegi-media","tag-marketing"],"yoast_head":"\nMit v\u00e1rnak a m\u00e1rk\u00e1k az influencerekt\u0151l? - Websupport.hu Blog<\/title>\n<meta name=\"description\" content=\"Az Influencer marketing egy milli\u00e1rd doll\u00e1ros \u00fczlet. 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