{"id":6145,"date":"2019-08-29T14:28:00","date_gmt":"2019-08-29T13:28:00","guid":{"rendered":"https:\/\/www.websupport.hu\/blog\/?p=6145"},"modified":"2025-03-11T21:02:05","modified_gmt":"2025-03-11T20:02:05","slug":"a-big-data-haszna","status":"publish","type":"post","link":"https:\/\/www.websupport.hu\/blog\/2019\/08\/a-big-data-haszna\/","title":{"rendered":"Melyik v\u00e1llalat rendelkezik val\u00f3ban \u00f3ri\u00e1si adatmennyis\u00e9ggel?"},"content":{"rendered":"\n

A big data nem csak sz\u00f3besz\u00e9d, amit az IT c\u00e9gek szeretnek haszn\u00e1lni, \u00e9s nem is csak statisztikai adatok halmaza gyakorlati haszon n\u00e9lk\u00fcl. Nagyon sok c\u00e9g dolgozik azon, hogy a rendelkez\u00e9s\u00fckre \u00e1ll\u00f3 rengeteg adat seg\u00edts\u00e9g\u00e9vel fejlessz\u00e9k \u00e9s szem\u00e9lyre szabj\u00e1k a felhaszn\u00e1l\u00f3i \u00e9lm\u00e9nyt. <\/p>\n\n\n\n

Mi\u00e9rt nem tud elszakadni a Netfilx-t\u0151l? <\/h4>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Nem csup\u00e1n a szem\u00e9lyre szabott tartalmak \u00e9s a kedvez\u0151 aj\u00e1nlatok l\u00e1ncolnak a k\u00e9perny\u0151 el\u00e9. A Netfilx<\/a>-nek van m\u00e9g egy nagy el\u0151nye a TV csatorn\u00e1kkal szemben. A sok \u00e9rt\u00e9kel\u00e9s, keres\u00e9s, megtekintett m\u0171sor \u00e9s gyakorlatilag a teljes streaming el\u0151zm\u00e9nyek felhaszn\u00e1l\u00e1s\u00e1val a Netflix k\u00e9pes t\u00f6k\u00e9letes receptet k\u00e9sz\u00edteni egy sikeres filmhez, sorozathoz. Nem v\u00e9letlen, hogy a szolg\u00e1ltat\u00f3 minden \u00e9vben legal\u00e1bb egy kasszasiker filmmel \u00e1ll el\u0151, vagy, hogy m\u00e1r meg is szerezte els\u0151 Oscar-d\u00edj\u00e1t egy, csak a Netflix-en bemutatott film\u00e9rt.
A Netflix fil\u00f3z\u00f3fi\u00e1ja egyedi, a begy\u0171jt\u00f6tt adatok pedig seg\u00edtenek el\u0151re jelezni a felhaszn\u00e1l\u00f3i trendeket, illetve a sorozatok siker\u00e9t m\u00e9g azok megjelen\u00e9se el\u0151tt. <\/p>\n\n\n\n

\nAz ASOS \u00faj szintre emelte a v\u00e1s\u00e1rl\u00e1st\n\n<\/h4>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Szinte mindenki ismeri a Shazam nev\u0171 zenefelismer\u0151 alkalmaz\u00e1st. 2017-ben az ASOS<\/a> elind\u00edtott egy nagyon hasonl\u00f3 alkalmaz\u00e1st az Egyes\u00fcl Kir\u00e1lys\u00e1gban, ami felismeri a ruhadarabokat. A tavalyi \u00e9vt\u0151l az ASOS app a Style Match-el el\u00e9rhet\u0151 minden iOS \u00e9s Android eszk\u00f6z\u00f6n. Csak le kell fot\u00f3zni valakit  az utc\u00e1n vagy egy magazinban, felt\u00f6lteni a k\u00e9pet az applik\u00e1ci\u00f3ba, \u00e9s h\u00e1la a hatalmas adatmennyis\u00e9gnek, a g\u00e9pi tanul\u00e1snak \u00e9s az AI-nek, a szolg\u00e1ltat\u00f3 megk\u00fcldi r\u00e9sz\u00fcnkre a list\u00e1t a hasonl\u00f3 ruhadarabr\u00f3l az ASOS k\u00edn\u00e1lat\u00e1b\u00f3l. Az ASOS kiv\u00e1l\u00f3 p\u00e9ld\u00e1ja az \u00fcgyf\u00e9l\u00e9lm\u00e9ny szem\u00e9lyre szab\u00e1s\u00e1nak. <\/p>\n\n\n\n

A Twitch seg\u00edti a fejleszt\u0151ket, hogy jobb j\u00e1t\u00e9kokat k\u00e9sz\u00edthessenek <\/h4>\n\n\n\n
\"\"<\/figure>\n\n\n\n

A Twitch<\/a> egy j\u00f3l ismert m\u00e1rka az online j\u00e1t\u00e9kosok \u00e9s az e-sport rajong\u00f3k k\u00f6r\u00e9ben. Ez a szolg\u00e1ltat\u00e1s m\u00e1r az Amazon-hoz tartozik \u00e9s nagyj\u00e1b\u00f3l 100 milli\u00f3 felhaszn\u00e1l\u00f3ja van havonta. A n\u00e9pszer\u0171s\u00e9ge tov\u00e1bb n\u00f6vekszik \u00e9s ezzel egy\u00fctt a begy\u0171jt\u00f6tt adatok is, amelyekkel az elemz\u0151k dolgoznak a Twitch-n\u00e9l. Az online tev\u00e9kenys\u00e9g mellett figyelemmel k\u00eds\u00e9rik a j\u00e1t\u00e9kosok \u00e9s rajong\u00f3k k\u00f6z\u00f6tti interakci\u00f3kat. Ez lehet\u0151v\u00e9 teszi sz\u00e1mukra, hogy el\u0151rejelezz\u00e9k, mely j\u00e1tkok \u00e9s tartalmak lesznek sikeresek az adott platformon. Ezen k\u00edv\u00fcl r\u00e9szletes meta adatokat is szolg\u00e1ltatnak a j\u00e1t\u00e9kfejleszt\u0151k sz\u00e1m\u00e1ra.
Az olyan j\u00e1t\u00e9kokkal, mint a Darwin Project, amelyekben a n\u00e9z\u0151k befoly\u00e1solj\u00e1k az online csata k\u00f6zvet\u00edt\u00e9s\u00e9t, a Twitch olyan egyedi adatokkal rendelkezik, amelyek sehol m\u00e1shol nem el\u00e9rhet\u0151ek. <\/p>\n\n\n\n

\nA Spotify a big data-t sikeres hirdet\u00e9si kamp\u00e1nny\u00e1 v\u00e1ltoztatta\n\n<\/h4>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Seth Farbman, a Spotify<\/a> CMO-ja szerint c\u00e9g\u00fck hatalmas adatmennyis\u00e9ggel rendelkezik a technol\u00f3gi\u00e1nak \u00e9s az elemz\u0151knek k\u00f6sz\u00f6nhet\u0151en. Az offline hirdet\u00e9si kamp\u00e1nyuk r\u00e9szek\u00e9nt a 2017-es t\u00e1rsadalmi esem\u00e9nyekre \u00f6szpontos\u00edtottak, \u00e9s adataikb\u00f3l nagyon \u00e9rdekes statisztik\u00e1t k\u00e9sz\u00edtettek. De nem mindenki fogadta mosolyogva a Spotify kamp\u00e1ny\u00e1t. Voltak olyan kritikusok is, akik szerint a Spotify k\u00e9mkedett ut\u00e1nuk \u00e9s megtr\u00e9f\u00e1lta \u0151ket. A v\u00e1llalat azonban nem csak rekl\u00e1mkamp\u00e1nyokhoz haszn\u00e1lja a rendelkez\u00e9s\u00fckre \u00e1ll\u00f3 rengeteg adatot, hanem egy\u00e9nre szabott lej\u00e1tsz\u00e1si list\u00e1k l\u00e9trehoz\u00e1s\u00e1ra is. Ez pedig felhaszn\u00e1l\u00f3k\u00e9nt sokszor bizonyul hasznosnak, ha \u00e9ppen nem tudjuk mit is hallgatn\u00e1nk sz\u00edvesen. <\/p>\n\n\n\n

\u00d6n szerint melyik c\u00e9g \u00e9l a big data \u00e1ltal ny\u00fajtott lehet\u0151s\u00e9gekkel? Ossza meg vel\u00fcnk kommentben! <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

A big data nem csak sz\u00f3besz\u00e9d, amit az IT c\u00e9gek szeretnek haszn\u00e1lni, \u00e9s nem is csak statisztikai adatok halmaza gyakorlati haszon n\u00e9lk\u00fcl. Nagyon sok c\u00e9g dolgozik azon, hogy a rendelkez\u00e9s\u00fckre \u00e1ll\u00f3 rengeteg adat seg\u00edts\u00e9g\u00e9vel fejlessz\u00e9k \u00e9s szem\u00e9lyre szabj\u00e1k a felhaszn\u00e1l\u00f3i \u00e9lm\u00e9nyt. Mi\u00e9rt nem tud elszakadni a Netfilx-t\u0151l? Nem csup\u00e1n a szem\u00e9lyre szabott tartalmak \u00e9s a […]<\/p>\n","protected":false},"author":70,"featured_media":6163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1041,1027],"tags":[44,1297,1288,947,394,1177,1024,1303,493],"class_list":["post-6145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egyeb","category-fejtagitas","tag-adat","tag-asos","tag-big-data","tag-informacio","tag-marketing","tag-netflix","tag-spotify","tag-twitch","tag-uzlet"],"yoast_head":"\nMelyik v\u00e1llalat rendelkezik val\u00f3ban \u00f3ri\u00e1si adatmennyis\u00e9ggel? - Websupport.hu Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.hu\/blog\/2019\/08\/a-big-data-haszna\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melyik v\u00e1llalat rendelkezik val\u00f3ban \u00f3ri\u00e1si adatmennyis\u00e9ggel? - Websupport.hu Blog\" \/>\n<meta property=\"og:description\" content=\"A big data nem csak sz\u00f3besz\u00e9d, amit az IT c\u00e9gek szeretnek haszn\u00e1lni, \u00e9s nem is csak statisztikai adatok halmaza gyakorlati haszon n\u00e9lk\u00fcl. Nagyon sok c\u00e9g dolgozik azon, hogy a rendelkez\u00e9s\u00fckre \u00e1ll\u00f3 rengeteg adat seg\u00edts\u00e9g\u00e9vel fejlessz\u00e9k \u00e9s szem\u00e9lyre szabj\u00e1k a felhaszn\u00e1l\u00f3i \u00e9lm\u00e9nyt. Mi\u00e9rt nem tud elszakadni a Netfilx-t\u0151l? 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Nagyon sok c\u00e9g dolgozik azon, hogy a rendelkez\u00e9s\u00fckre \u00e1ll\u00f3 rengeteg adat seg\u00edts\u00e9g\u00e9vel fejlessz\u00e9k \u00e9s szem\u00e9lyre szabj\u00e1k a felhaszn\u00e1l\u00f3i \u00e9lm\u00e9nyt. Mi\u00e9rt nem tud elszakadni a Netfilx-t\u0151l? 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