{"id":8025,"date":"2022-03-18T11:39:36","date_gmt":"2022-03-18T10:39:36","guid":{"rendered":"https:\/\/www.websupport.hu\/blog\/?p=8025"},"modified":"2025-03-11T21:02:11","modified_gmt":"2025-03-11T20:02:11","slug":"miert-fontos-a-lokalis-marketing","status":"publish","type":"post","link":"https:\/\/www.websupport.hu\/blog\/2022\/03\/miert-fontos-a-lokalis-marketing\/","title":{"rendered":"Mi\u00e9rt fontos a lok\u00e1lis marketing?"},"content":{"rendered":"\n<p><em>Mi jut eszedbe, ha meghallod a &#8220;helyi v\u00e1llalkoz\u00e1s&#8221; kifejez\u00e9st? Tal\u00e1n egy ABC, egy fodr\u00e1szat vagy egy cuki cukr\u00e1szda. Mindegyik v\u00e1lasz helyes, igaz\u00e1b\u00f3l szeret\u00fcnk helyben v\u00e1s\u00e1rolni legyen sz\u00f3 egy nagyobb m\u00e1rk\u00e1r\u00f3l, vagy egy kis csal\u00e1di v\u00e1llalkoz\u00e1sr\u00f3l.<\/em><\/p>\n\n\n\n<p>A lok\u00e1lis (helyi) marketing egy furcsa kifejez\u00e9s, tal\u00e1n itthon m\u00e9g nem is annyira elterjedt. Azonban mindenk\u00e9pp fontos a szerepe, hiszen az okoseszk\u00f6zeinket egyre ink\u00e1bb haszn\u00e1ljuk k\u00f6zeli \u00fczletek felkeres\u00e9s\u00e9re.&nbsp;<\/p>\n\n\n\n<p><strong>Az ok egyszer\u0171:<\/strong><\/p>\n\n\n\n<p>1. A v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra fontosak az online v\u00e9lem\u00e9nyek \u00e9s \u00e9rt\u00e9kel\u00e9sek.&nbsp;<\/p>\n\n\n\n<p>2. A Google egyre t\u00f6bb helyi v\u00e1llalkoz\u00e1st aj\u00e1nl a keres\u00e9si tal\u00e1latok k\u00f6z\u00f6tt.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Teh\u00e1t ha olyan \u00fcgyfeleket szeretn\u00e9l el\u00e9rni, akik helyi v\u00e1llalkoz\u00e1sokat keresnek az interneten, akkor sz\u00fcks\u00e9ged lesz egy ezzel kapcsolatos strat\u00e9gi\u00e1ra.<\/strong><\/p>\n\n\n\n<p>Mi az alapja egy lok\u00e1lis marketing strat\u00e9gi\u00e1nak?<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>A legfontosabb tal\u00e1n a Google C\u00e9gprofil (Google My Business) \u00e9s saj\u00e1t weboldal. A keres\u0151 ugyanis ezeket fogja megjelen\u00edteni a tal\u00e1latok k\u00f6z\u00f6tt.<\/li><li>Kulcssz\u00f3 optimaliz\u00e1l\u00e1s az \u00fczlet k\u00f6rnyezet\u00e9nek megfelel\u0151en. Ilyen esetben a kulcsszavak egy helyet \u00edrnak le, p\u00e9ld\u00e1ul: bar\u00e1ts\u00e1gos k\u00e1v\u00e9z\u00f3 sz\u00e9p belv\u00e1rosi k\u00f6rnyezetben, fodr\u00e1szat J\u00f3zsefv\u00e1rosban.<\/li><li>A j\u00f3 \u00f6reg rekl\u00e1m. Ne felejts\u00fck el a helyi r\u00e1di\u00f3t, TV csatorn\u00e1t, \u00fajs\u00e1gokat \u00e9s az esem\u00e9nyek szerep\u00e9t sem.&nbsp;<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Online \u00e9s offline tal\u00e1lkoz\u00e1sa&nbsp;<\/strong><\/h2>\n\n\n\n<p>Remek p\u00e9lda erre, mikor \u00e9ttermet keres\u00fcnk a k\u00f6zelben.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Ha az \u00e9tteremnek van Google C\u00e9gprofilja, akkor k\u00f6nnyen meg lehet tal\u00e1lni. Itt azt\u00e1n l\u00e1tom a nyitvatart\u00e1st, telefonsz\u00e1mot, a felt\u00f6lt\u00f6tt k\u00e9peket, vagy az asztalfoglal\u00e1shoz sz\u00fcks\u00e9ges inf\u00f3t. Jobb esetben egy honlapc\u00edm is szerepel, ahol azt\u00e1n megn\u00e9zhetem az \u00e9tlapot, vagy tudok h\u00e1zhozsz\u00e1ll\u00edt\u00e1st k\u00e9rni.<\/p>\n\n\n\n<p>A Google profil \u00e9s a <a href=\"https:\/\/www.websupport.hu\/kliki\/\" target=\"_blank\" rel=\"noreferrer noopener\">saj\u00e1t honlap<\/a> m\u00e1r egy nagyon j\u00f3 alap a lok\u00e1lis marketinghez.<\/p>\n\n\n\n<p>Hazai statisztik\u00e1t nem k\u00f6nny\u0171 tal\u00e1lni, de bizonyos glob\u00e1lis trendek itthon is igazak lehetnek:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A v\u00e1s\u00e1rl\u00f3k 93%-a \u00e1ltal\u00e1ban 20 percet vagy kevesebbet utazik a mindennapi v\u00e1s\u00e1rl\u00e1shoz ( <a href=\"https:\/\/blog.accessdevelopment.com\/research-how-far-will-consumers-travel-to-make-routine-purchases\">Access Development<\/a> ).<\/li><li>A boltokat megl\u00e1togat\u00f3k 83%-a online keres\u00e9st haszn\u00e1lt miel\u0151tt bement volna egy boltba (<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/store-visit-after-online-research-data\/\">Google<\/a>).<\/li><li>A Google keres\u00e9sek 46%-a helyi vonatkoz\u00e1s\u00fa.<\/li><\/ul>\n\n\n\n<p>A lok\u00e1lis marketing l\u00e9nyege teh\u00e1t, hogy minden relev\u00e1ns inform\u00e1ci\u00f3 k\u00f6nnyen \u00e9s gyorsan hozz\u00e1f\u00e9rhet\u0151 legyen a l\u00e1togat\u00f3 sz\u00e1m\u00e1ra. P\u00e9lda: id\u0151pontfoglal\u00e1s, k\u00fcl\u00f6nleges aj\u00e1nlatok, parkol\u00e1s, megk\u00f6zel\u00edt\u00e9s, \u00fczletet \u00e9rint\u0151 esetleges szab\u00e1lyok. \u00c9tterem eset\u00e9ben ide tartozhat a k\u00fcl\u00f6nleges \u00e9trendre val\u00f3 felk\u00e9sz\u00fcl\u00e9s is, p\u00e9ld\u00e1ul glut\u00e9nmentes vagy veg\u00e1n \u00e9telekkel.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Ez seg\u00edt tervezni a v\u00e1s\u00e1rl\u00f3idnak, hogy k\u00e9sz\u00fcljenek, miel\u0151tt t\u0151led rendelnek, vagy elj\u00f6nnek az \u00fczletbe. A lok\u00e1lis marketing szint\u00e9n seg\u00edt megk\u00fcl\u00f6nb\u00f6ztetni magad a versenyt\u00e1rsaidt\u00f3l. Felt\u0171ntethetsz olyan extra szolg\u00e1ltat\u00e1sokat, ami a k\u00f6zelben m\u00e1snak nincs, pl.: csomag\u00e1tv\u00e9tel, 3D nyomtat\u00e1s, k\u00fcl\u00f6nleges \u00e9telek, stb. Ha az adott szolg\u00e1ltat\u00e1st vizu\u00e1lisan meg lehet mutatni, akkor term\u00e9szetesen \u00e9rdemes err\u0151l fot\u00f3kat k\u00e9sz\u00edteni \u00e9s felt\u00f6lteni a honlapra \u00e9s a Google C\u00e9gem profilba is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Alapvet\u0151 lok\u00e1lis marketing strat\u00e9gia elemei:<\/strong><\/h2>\n\n\n\n<p><strong>1. Online el\u00e9rhet\u0151s\u00e9g<\/strong><\/p>\n\n\n\n<p>A keres\u00e9sben egyre nagyobb szerep jut a k\u00f6vetkez\u0151 szavak haszn\u00e1lat\u00e1nak: k\u00f6zelben, k\u00f6zel hozz\u00e1m, illetve konkr\u00e9t helys\u00e9gn\u00e9vvel a keres\u00e9sben. A Google ilyenkor a felhaszn\u00e1l\u00f3 tart\u00f3zkod\u00e1si hely\u00e9nek adatait veszi alapul (mobilinternet, GPS, vagy wifi alapj\u00e1n) \u00e9s ennek megfelel\u0151 tal\u00e1latok ad.<\/p>\n\n\n\n<p><strong>2. Helyi influencerek bevet\u00e9se<\/strong><\/p>\n\n\n\n<p>A helyi influencerek trendje m\u00e1r Magyarorsz\u00e1gon is megfigyelhet\u0151. \u00c1ltal\u00e1ban 1000-10000 k\u00f6vet\u0151vel rendelkeznek \u00e9s sokuknak nagy szerep jut a helyi v\u00e1llalkoz\u00e1sok bemutat\u00e1s\u00e1ban \u00edgy nem felt\u00e9tlen\u00fcl kell elz\u00e1rk\u00f3zni ett\u0151l a m\u0171fajt\u00f3l sem. Eur\u00f3p\u00e1ban 42% bar\u00e1tokt\u00f3l, vagy csal\u00e1dt\u00f3l szerez tudom\u00e1st egy term\u00e9kr\u0151l (l\u00e1sd lenti \u00e1bra).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/arWbZ2k045UdXKaseA39XO385h9BwDpjjausQl_J1C-qh2C9FVrZvXYebVaG3auaJbMw3hpfiRhTlpxlzMwuk6sok1yEu-W95hScj2JHmznTuhWhqqbE0UwWL0XH20_-MlnfO5id\" alt=\"\"\/><\/figure>\n\n\n\n<p>Az influencerek jelent\u0151s\u00e9g\u00e9t teh\u00e1t nem szabad al\u00e1becs\u00fclni. Budapesten (\u00e9s m\u00e1s nagyobb telep\u00fcl\u00e9seken) egyre gyakoribb, hogy egy v\u00e1rosr\u00e9sz tudatosan \u00e9p\u00edt karakterisztik\u00e1t, amihez a helyi v\u00e1llalkoz\u00e1sok is csatlakozhatnak, ak\u00e1r influencereken kereszt\u00fcl.<\/p>\n\n\n\n<p><strong>3. Helyi esem\u00e9nyek<\/strong><\/p>\n\n\n\n<p>A figyelemfelkelt\u00e9sre a k\u00fcl\u00f6nb\u00f6z\u0151 helyi rendezv\u00e9nyek is alkalmasak. Fut\u00f3verseny (\u00e9s m\u00e1s sportrendezv\u00e9nyek), ki\u00e1ll\u00edt\u00e1s, fesztiv\u00e1l, k\u00fcl\u00f6nb\u00f6z\u0151 jeles napok, stb. Ha nincs ilyen, akkor \u00e9rdemes lehet a t\u00f6bbi helyi v\u00e1llalkoz\u00e1ssal \u00f6sszefogva l\u00e9trehozni valami \u00fajat, ami m\u00e9g t\u00f6bb \u00e9rdekl\u0151d\u0151t hozhat a k\u00f6rny\u00e9kre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00d6sszefoglal\u00f3 tippek a cikkb\u0151l<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li>Minden az online jelenl\u00e9ttel kezd\u0151dik. A legegyszer\u0171bb m\u00f3dja a saj\u00e1t honlap, \u00e9s a Google C\u00e9gprofil.&nbsp;<\/li><li>A fontos inform\u00e1ci\u00f3k legyenek fent a honlapon: megk\u00f6zel\u00edt\u00e9s, alap \u00e9s k\u00fcl\u00f6nleges term\u00e9kek, szolg\u00e1ltat\u00e1sok, nyitvatart\u00e1s, rendel\u00e9si felt\u00e9telek, stb.<\/li><li>Pr\u00f3b\u00e1lj ki \u00faj csatorn\u00e1kat \u2013 a helyi influencerek nem dr\u00e1g\u00e1k, \u00e9s egy kreat\u00edv kamp\u00e1nyban jelent\u0151sen seg\u00edthetnek a k\u00f6z\u00f6ss\u00e9g el\u00e9r\u00e9s\u00e9ben. Ugyanez igaz a helyi m\u00e9di\u00e1ra, p\u00e9ld\u00e1ul a r\u00e1di\u00f3ra, a helyi telev\u00edzi\u00f3ra vagy az \u00fajs\u00e1gokra.<\/li><li>Fogj \u00f6ssze a t\u00f6bbiekkel \u00e9s vegy\u00e9l r\u00e9szt helyi esem\u00e9nyeken.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Mi jut eszedbe, ha meghallod a &#8220;helyi v\u00e1llalkoz\u00e1s&#8221; kifejez\u00e9st? Tal\u00e1n egy ABC, egy fodr\u00e1szat vagy egy cuki cukr\u00e1szda. Mindegyik v\u00e1lasz helyes, igaz\u00e1b\u00f3l szeret\u00fcnk helyben v\u00e1s\u00e1rolni legyen sz\u00f3 egy nagyobb m\u00e1rk\u00e1r\u00f3l, vagy egy kis csal\u00e1di v\u00e1llalkoz\u00e1sr\u00f3l. A lok\u00e1lis (helyi) marketing egy furcsa kifejez\u00e9s, tal\u00e1n itthon m\u00e9g nem is annyira elterjedt. Azonban mindenk\u00e9pp fontos a szerepe, hiszen [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":8022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[405,394],"class_list":["post-8025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tippek","tag-honlap","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mi\u00e9rt fontos a lok\u00e1lis marketing? - Websupport.hu Blog<\/title>\n<meta name=\"description\" content=\"Mit jelent a lok\u00e1lis marketing \u00e9s mik az alapjai? 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